What “Ritual” Means

• Beyond routine: A ritual isn’t just a repeated action (like sanitizing gear). It’s a repeated action imbued with meaning.
• Sensory cues: The sound of grain hitting the mash tun, the smell of hops at flameout, the sight of foam rising in a Willi becher glass.
• Storytelling: Ritual is how you frame the brew — the glass you choose, the toast you make, the memory you tie to that pour.
• Community: Rituals invite others in. Sharing a pint at sunset, brewing on the same day each month, or naming beers after places/people.

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🍺 Brewing Ritual Examples:

• The Pour: Always rinsing your glass, holding it at a certain angle, watching the head form.
• The Setting: Brewing at dawn, or always playing a certain record during mash-in.
• The Toast: First sip dedicated to a memory, a person, or a story.
• The Gear: Choosing Willi becher glassware not just for function, but because it feels right in the ritual.
• The Naming: Giving each beer a name that ties back to your farmhouse soul or suburban garage roots.

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